Ok, the title might be a little dramatic, but we couldn’t help it! Let’s face it, it’s no big secret that the record labels are HEMORRHAGING money these days and with no cauterization in sight the big guns at the labels are constantly looking for alternate sources of income. Looks like they found some! The newly released Lady Gaga video for “Telephone” serves as a Where’s Waldo of product placements that were sure to bring in a sizable payday for the label, or at least offset the massive cost for a high budget mini-music-movie. So who threw down the dough to be immortalized in Gaga’s latest? Looks like; Polaroid, Virgin Mobile, Wonder Bread, Diet Coke, HP (possibly?) Plenty of Fish (yes, the dating site) and of course Gaga had to pimp Beats and her own Heartbeats.
We can’t say we’re really surprised by this (nor is the concept brand new) — and let’s be real, it’s a win-win for all involved — the label gets a payday and the advertising is seen by MILLIONS. The “Telephone” video, just released last night, has already amassed over 1 Million plays and Gaga’s YouTube channel views are nearing the half-billion mark. In the words of The All-American Rejects, “DAMN GIRL!”
Looks like a label exec. has been dialing for dollars and hit it big — I’d assume a fat pay bump is in store for that lucky worker bee!
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